How to Choose the Right Color Schemes for Your Ecommerce Shop
http://ift.tt/2vnauOw It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s purchasing decision: Shocking, I know. But there is some fascinating science behind it. It’s called color psychology, and I’ll explore some of it in this post. First, I want to make something clear. I’ve seen claims that merely making a switch from one color to another is the magic bullet for sky-high conversion rates. That’s insane. Conversion optimization is a bit more complex than that. So is color psychology . There’s no universal best color to use on your ecommerce website. And no amount of psychological hacking can influence a customer if your product and messaging aren’t aligned with their desir...