9 Simple High ROI Shopping Cart Abandonment Prevention Tactics
http://ift.tt/2fDzHBx How are you handling your shopping cart abandonment? The first step is for you to track and recognize how many shoppers are leaving items in their carts without finalizing the purchases. If you’re not addressing it, you’re missing out on sales. Take a moment to ask yourself how you can improve the customer experience . Is there a problem with your conversion funnel ? This is a basic visualization of how companies create conversions. First, the consumer becomes aware of your brand, products, or services. Next, they have a need or want that sparks interest in something more specific. Once the consumer knows what they want, they consider the purchase. Adding a product to their shopping cart definitely qualifies as the consideration part of this conversion funnel process. They are just one step away—or even one click away— from finalizing the sale. So, what’s the problem? Let’s take a look at a conversion funnel with some holes in the process: If ...