youngceaser - New AGE Internet Marketing

https://ift.tt/2rctmzF Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels. Successful businesses are increasing their presence by leveraging relationships with social influencers  to create brand awareness. We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look for in 2018 . So for those of you who haven’t implemented this strategy yet, it’s time to get your feet wet. You may be surprised to hear how big of an impact influencer marketing campaigns can have on your company. In fact, 30% of people  say they are more likely to buy a product if a non-celebrity influencer recommends it to them. The results will vary by generation. For example, if you are marketing to Generation Z , you’ll need to know that 70% of this group  say they can relate to YouTube creators more than to traditional celebrities. This means you don’t have to find pop culture ...

https://ift.tt/2JtWF7B Content marketing is an absolute necessity for brand survival in 2018. So you’re on the right track if you are currently creating and distributing content. But for those of you who aren’t seeing results from these marketing campaigns, it can be frustrating. You’re putting so much time and effort into this, so why aren’t you seeing results? What’s the issue? I see this problem a lot when I’m consulting with businesses. They don’t have a clearly defined content strategy. If this sounds like you, it’s important that you read carefully. It’s great that you are continuing to publish new content. But this isn’t effective if your sales aren’t increasing. Sure, content marketing can be used for lots of different things. Primarily, businesses use content marketing to: generate leads acquire new customers increase brand awareness establish credibility engage with an audience All of these are great and critical for success. However, you need to learn how to cr...

https://ift.tt/2FfsD52 People love watching videos. That’s why 87% of marketers  use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more  shares than both text and pictures combined. Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they consumed through reading text. It’s no secret that video content has been dominating the latest trends . But with so many videos out there flooding the market, you need to make sure your video promotions can stand out from the crowd. The majority of consumers  prefer watching video content on YouTube and television: These are the platforms you should prioritize wh...

https://ift.tt/2vEc9nd Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling  to make your content more engaging. But now what? This is useless if you’re unable to distribute it to your audience. I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts , but nobody is reading their work. The key here is learning how to distribute your content so it can reach the widest audience possible. If you’re using only one distribution channel, you’re missing out on a huge opportunity. Some of you may be thinking, “If it’s on my website, someone will eventually see it.” That’s not true. You can’t rely on your website alone for content distribution. That’s because people consume information in a wide variety of ways. For example, if you have a B2B company , you should be aware that majority of your content is being viewed on desktop computers. B2C companie...

https://ift.tt/2HP1CYO Blogging is one of my favorite ways to drive traffic to your website and engage with your audience. But for those of you who have been staying up to date about the newest marketing trends , you know that video content has been on the rise. In fact, experts predict  that 80% of the global Internet traffic will be videos by 2019. More than half of marketing executives  say that video content is their most profitable ROI. Blogs that contain videos have triple the amount  of inbound links compared to blog posts without videos. So it’s understandable why you might be interested in starting a video blog. Based on all of these numbers, it’s no secret that people love to consume video content . But establishing yourself as a prominent video blogger can be a daunting task, especially if you’ve never done it before. There are so many factors to take into consideration. What kind of equipment should you use? How do you behave in front of the camera? Ho...