How to Increase Clicks by Mastering Your Headlines
https://ift.tt/2JiEjKa What draws people to your content? In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline. Headlines go way beyond just blog posts. This is something you need to focus on for every piece of content you produce. Whether it’s a new video on your website or a breaking news story you’re sharing via social media, it all starts with a captivating headline. Obviously, you want people to consume the content you’re producing. But the reality is they probably won’t. According to research from HubSpot , 43% of readers just skim through posts. But if your goal is to get clicks and drive traffic to a landing page , all you need to do is focus on the title. That’s because 80% of people will read a headline. So there’s a good chance your headlines will be seen by most of your audience. Now, it’s just up to you to m...