9 Tips to Create Highly Engaging Content
https://ift.tt/2MwdoZs Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What is engaging content? Well, it all depends on whom you ask and how it’s measured. For me, engaging content is all about getting results, such as: increase in traffic clicks opt-ins conversions sales comments likes mentions Any of these metrics can be used to measure engagement. Here’s something else to keep in mind. If your content doesn’t engage your readers, they simply won’t consume and retain the information. This will end up being a big waste of your time, money, and resources. Don’t get me wrong. I’m not saying it’s easy to come up with great content. If you’re currently putting out posts, images, and videos that are aver...