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http://bit.ly/vttlCu Conversion optimization gives you more customers with the traffic and marketing budget you already have. Even better, once you find these conversion wins, you get to benefit from those wins day in and day out. These are permanent increases to your business. Start with our Beginners Guide to Conversion Optimization which breaks all this down in detail. To simplify everything, we put together an extremely detailed guide on How To Double Your Conversions in 30 Days . It’s a step-by-step process for making an immediate improvement to your conversion rates. Before jumping into all the conversion tactics, we recommend getting a strong foundation with how conversion optimization works. By knowing how customer personas and conversion funnels work, you’ll know which conversion tricks to use for your business: How to Create a Customer Journey Map That Converts How to Develop a Customer Persona That Improves Conversion Rates Beginner’s Guide to Customer Conversion ...

http://bit.ly/vttlCu Before jumping into specific channels, it’s best to look at social media as a whole. While all the social media channels have their quirks and differences, there’s also a lot of overlap in how you approach them. Should you even be using social media at all? When does it make sense to make social media part of your marketing strategy? How do these channels fit into the rest of your market funnel? What are the trends sweeping across all social media channels? I recommend getting a solid grounding in how social media works, then going through the different channel options to pick the one’s that are right for you. Stop Guessing: Here’s a Social Media Strategy That Works 7 Social Media Mistakes That Can Keep Your Content from Going Viral 7 Strategies That’ll Actually Drive You More Social Media Traffic Top 11 Social Media Tips 21 Social Media Post Ideas How to Build a Social Media Marketing Funnel How to Effectively Market Your Small Business on Social Med...

http://bit.ly/vttlCu Our favorite channel, by far, is content marketing. We don’t have to push people to become our customers, all we have to do is release amazing content and great prospects will come to us. For many us, getting into sales or paid marketing just as appealing as being able to help people while marketing our business. We get the best of both worlds. Not only do we grow our business, we provide a ton of value and solve problems for people along the way. It’s not all roses though, content marketing does have some downsides. The main one being how long it takes. To build an audience that loves our content, we have to invest a ton of time. To help you get results sooner rather than later, we’ve put together a huge collection of guides below that detail every step of content marketing. Content Creation Creating content is no joke. The first few pieces are always fun and exciting, then it turns into a grind. One of the most intelligent decisions you can make is how y...

http://bit.ly/vttlCu Fundamentally, you need to make money, or you don’t have a business. That’s actually the only true failure in business. No matter what happens, don’t run out of money. Every other mistake can be fixed. As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon . Most of what we focus on here at Quick Sprout, is helping you grow your business and make money with digital marketing. This section covers more of the general business advice and expertise that we’ve compiled over the years. Everything from how to start a business to how to control your emotions . Regardless of your experience or role in business, there’s something here for you. BUSINESS FOUNDATIONS Looking back on previous businesses and jobs that we’ve had, the biggest failures all stem from the same lesson. Get the fundamentals right and you can mess up just about everything else. Get the fundamentals wrong and it doesn’t really matter what you do. Have ...

http://bit.ly/vttlCu Google is still the place to find answers to questions. Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic. The game has changed. Not only do you need a ton of content, it needs to be incredibly high quality, your on-site SEO and architecture needs to be polished, and you need enough backlinks to compete. You really do need all of it. But the rewards are still well-worth the effort. Across all the sites that we’ve built and managed, no traffic source compares to SEO in quality, consistency, and volume. Once you have it, it’s a persistent flood of traffic for your business. Our playbook is below. AUDIT We always start with an audit on every site we touch. Whenever we skip this step, we always regret it later. The last thing you want is to spin up an entire SEO program, poor a ton of time and money into it, and then lose a bunch of rank...

http://bit.ly/vttlCu There is possible nothing else in marketing more magical than getting a paid marketing funnel to work. Think about it. You put $1 in and you get $2 out. At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing. Now the bad news, paid marketing is really difficult to make work. There’s a lot of serious players that are all trying to convert the same prospects. So ads get bid up quickly. It’s still possible to win but you want to take paid marketing seriously. First, go through our guide on PPC . That’ll give you a really strong foundation so you can compete with the paid marketing pros. Once you’re ready to go through some of the core tactics for paid marketing, read through our post 7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs . For B2B marketers, definite go through our post on How to Generate Leads with PPC Campaigns for Your B2B Company . I’ve run B2B and B2C paid marketing campaigns a...

http://bit.ly/2W1DQiT Retention is the act of getting your members to use your product in such a way that it becomes habitual. That’s why we call them users at this stage. if you retain them then they are literally using your product often. If you are a SaaS company then this means lowering your churn. If you are an ecommerce site then this means helping people become repeat buyers. If you are a content company then this means getting people to consume your content on a regular basis. You get the point. Many growth hackers actually consider retention the most important aspect of the funnel. There are a number of reasons for this: If your retention is low then all of the ingenious growth hacks that you apply to your product are basically meaningless. Your members will leave your product at the 11th hour (the very end of your funnel). Leaky buckets don’t need more water. They need their holes fixed. By the time someone has become an activated member then they’ve shown themselves to be...