Posts

How to Become the World’s #1 Expert in Your Niche

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http://ift.tt/2hRuYwp Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and credibility have become the name of the game. How do you achieve authority and credibility? It’s not something you can buy. It must be cultivated, and that takes time. You can’s just go from being an unknown to being a top industry expert overnight. But I’ve learned over the past decade that  there are several ways to expedite the process  and attain expert level status within a reasonable amount of time. In this post, I would like to share with you some lessons I’ve learned, top strategies I’ve used as well as some specific tools you can use to become the world’s number one expert in your niche. You need to be all in Before...

SEO vs. PPC: Which Should You Focus on First?

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http://ift.tt/2vEZUpB Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you want a rock solid ROI . While there is a plethora of different avenues you can take, it often boils down to one of two choices: SEO or PPC. Both are tried and true and will drive targeted leads to your site. But which option makes the most sense for your campaign? More importantly, which should you focus on first? In this post, I highlight the pros and cons of each option, drawing on my personal experience. By the end, you should know with certainty which path to take. By the numbers By now, I am sure you know I’m a huge fan of statistics and data in general. I find I tend to make better choices when I take the emotion out of it and simply look at the numbers. So, let...

How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy

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http://ift.tt/2vFTar1 Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to think about why they’re doing what they’re doing? Of course, you want to generate leads, increase brand exposure, improve conversions, etc. But what’s the underlying purpose of your digital marketing? What specific goals are you hoping to achieve? In this post, I talk about how knowing your why can help you optimize and ultimately revolutionize your digital marketing strategy. I’ll explain some specific reasons why this is worth your time. In addition, I’m going to provide a basic formula to help you figure out your why so you can start seeing immediate benefits. The golden circle In 2009, author, speaker and marketing consultant Simon Sinek delivered a TED Ta...