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How to Vet a New Marketing Channel in 3 Days or Less

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http://ift.tt/2xsKPHw I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience you wish to target. What I will do instead is give you a method for figuring this out for yourself. If you’re starting a new business, this decision is critical. Focusing on the wrong marketing channel can set you back months and maybe even years. If you’re expanding into a new market, selecting the wrong channel can also have massive ramifications. You’d be putting your existing operations at risk for a new channel that may not pan out. Just take a look at all the challenges marketers have to overcome: You can imagine that each channel comes with a unique set of difficulties. This speaks to the importance of vetting your marketing plan before you set it in motion. There’s too much at stake. In th...

How to Kick Your Email List Building out of a Plateau

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http://ift.tt/2fbyw8t Every business owner eventually experiences growth stagnation. It can happen with sales. And it can happen with your email list. I’ve been there. You feel stumped. Your email list isn’t growing. What can you possibly do to kick yourself out of this rut? Well, the exciting news is, you’ve got several options. Some of them are a fresh take on conventional list-building strategies. Others require you to think outside the box. In this article, I’ll lay out the most effective techniques for you. You’ll walk away with a step-by-step plan to ramp up your email list. Before we get into these strategies, I’ve got some crucial advice. It is imperative that you block and tackle. What does that mean? When you’re trying to overcome a period of stagnation in business, it’s important that you put all your energy towards getting out of that rut. Block a 30-60 day window on your schedule, and tackle only list building during that period. Nothing else. Building an e...

How to Vet a New Marketing Channel in 3 Days or Less

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http://ift.tt/2fctJYk I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience that you wish to target. What I will do instead is give you a method for figuring this out for yourself. If you’re starting a new business, this decision is critical. Focusing on the wrong marketing channel can set you back months and maybe even years. If you’re expanding into a new market, selecting the wrong channel can also have massive ramifications. You’d be putting your existing operations at risk for a new channel that may not pan out. Just take a look at all the challenges that marketers have to overcome . You can imagine that each channel comes with a unique set of difficulties. This speaks to the importance of vetting your marketing plan before you set it in motion. There’s just too much at...