How to Vet a New Marketing Channel in 3 Days or Less
http://ift.tt/2xsKPHw I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience you wish to target. What I will do instead is give you a method for figuring this out for yourself. If you’re starting a new business, this decision is critical. Focusing on the wrong marketing channel can set you back months and maybe even years. If you’re expanding into a new market, selecting the wrong channel can also have massive ramifications. You’d be putting your existing operations at risk for a new channel that may not pan out. Just take a look at all the challenges marketers have to overcome: You can imagine that each channel comes with a unique set of difficulties. This speaks to the importance of vetting your marketing plan before you set it in motion. There’s too much at stake. In th...