Posts

The Top 15 Apps to Edit Your Instagram Photos and Videos Like a Pro

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http://ift.tt/2Hbt8Pz By now I’m sure you realize how important Instagram is for your business. Every day your audience gets bombarded with many different pictures and videos showing up on their timelines. That’s why I’ve told you in the past that you need to write captions that drive engagement . But nobody will read your captions if the image doesn’t capture their attention. They’ll just keep mindlessly scrolling past your post. I’ve seen some companies hire experts in photography to help them put out better Instagram posts. While I can applaud the effort, I also think it’s a complete waste of money. You can take your own photos without hiring a professional . Now you can use that extra cash and apply it to other aspects of your business to focus on the newest marketing trends . Instagram has tools allowing you to edit your photos and videos directly on their platform. Those might be okay for the average person, but your business should avoid them. Why? It’s all about standi...

How to Get More Converisons by Optimizing Your Checkout Process

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http://ift.tt/2nVZaap Do your conversion rates need a boost ? Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved. Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase. Just hoping for more conversions isn’t going to cut it. Here’s another mistake I see businesses make. They confuse a conversion problem with a traffic problem. Sure, driving more traffic to your website  is great. I encourage you to do this. You may get more sales, but it won’t necessarily change your conversion rate. Ecommerce websites need to focus on their website layouts. I’ve told you before that websites with simple designs  have higher conversion rates. But you’ve also got to simplify your checkout process. If you analyze each phase of this process, you may find certain elements that are actually driving customers away. Fortunatel...

How to Increase Open Rates with These 7 Email Subject Lines

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http://ift.tt/2H3EftO How long does it take you to write marketing emails? If you’re anything like me, you put lots of thought, effort, and time into each and every word in the message. That’s what it takes to write actionable email newsletters . Your message is full of great content. You might even have some discounts, coupons, or other promotional offers there as well. Maybe you’re promoting a new product, service, or trying to drive traffic to a landing page . Regardless of the goal of your marketing emails, all of your campaigns have one thing in common: subscribers need to open them to see your message. Sounds simple, right? But all too often I see marketers come up with a subject line in two seconds and send out the message. The subject line is the first thing the recipient sees when they get your email. Just how important is it? Well, 35% of people  open emails based solely on the subject line. Furthermore, 69% of people mark messages as spam based on the subject lin...

How to Identify the Target Market of Your Startup

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http://ift.tt/2sjB2Do Not everyone wants to buy what you’re selling. For your startup company to be successful , you need to identify your target market. This is one of the first steps of launching a startup company. But it’s much easier said than done. If you don’t have a clear target audience in mind, your marketing campaigns are going to cost you a fortune. You’ll also have low conversion rates,  and your customer acquisition costs will be through the roof. Marketing to everyone and anyone is simply a waste of effort, time, and money. Instead, focus your branding and marketing strategies on a specific group of people who genuinely have a need, want, or interest in your company. Cash in the bank is obviously important for every business, but for startup companies, it’s their lifeline. If your marketing campaigns are unsuccessful, your startup is going to bleed money. Take a look at the top reasons why startups fail: Let’s just focus on the top two reasons. Reason #1...