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How to Increase the Profitability of Your Nonprofit Organization

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https://ift.tt/2LshB0d The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit. At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company. You need to keep up with the latest marketing trends . Research your industry, and analyze your competition . Learn about the wants and needs of both your customers and donors. I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago. Sure, they might have a website...

How to Turn a Failed Startup Launch into a Success Story

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https://ift.tt/2NW5JVJ We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes . Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always go as planned. Research shows  that 90% of startup companies fail. Sure, everything looked good on paper. You found the perfect name for your startup , but you hit some speed bumps along the way that you may not have been prepared for. If your most recent business venture didn’t work out, it’s nothing to be ashamed of. I get it. You poured your heart and soul into this project. The failure seems tough to overcome, especially if it cost you some money. But your story doesn’t need to end here. You want to be an entrepreneur. That’s why you attempted to launch a business in the first place. Don’t just accept defeat and try to get a standard nine-to-five job li...

How to Write Marketing Emails That Don’t Get Marked as Spam

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https://ift.tt/2KSOFCa Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers  named email as their primary method of lead generation . If you are putting more effort into your email marketing strategy, you’ve got the right mindset. That said, just because you’re sending lots of promotional emails doesn’t necessarily mean they are effective. Some of your emails might be getting marked as spam. You spent time carefully writing your content, but you didn’t get the results you had expected. Why did that happen? As you’ll soon learn, there are several different reasons why your emails are getting marked as spam. That was my inspiration for writing this guide. I want to help you identify what’s putting your messages in the spam folder. Even if you’re not currently getting your content marked as spam, you can still benefit from this guide. Understanding these email p...

How to Implement a Customer Referral Program That Drives Sales

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https://ift.tt/2JiBODA As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers  than to find new ones. Acquiring a new customer is six to seven times  more expensive than retaining a current customer. Sure, you may be very profitable right now without putting too much emphasis on acquisition. However, that business model isn’t sustainable forever. You can’t grow at an exponential rate without expanding your customer base. Sooner or later, you’ll need to run marketing campaigns to attract new customers. That’s why you need to implement customer acquisition strategies  that won’t break the bank. A customer referral program is one of my favorite ways to do this. Your campaigns will leverage your existing customers to bring in new business. Take a look at the most significant driving factors  of reta...

How to Use These 8 Visual Elements to Improve Your Marketing Strategy

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https://ift.tt/2KYsBFo Did you know that 65% of people  are visual learners? Furthermore, 90% of information  that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re processing the information I’m sharing with you, and that very well might be the case. But if I show you an image, like this one , it will increase the chances of you remembering it: As a marketer, you need to use this knowledge to your advantage. You always have to come up with new ways to reach and engage with your target market and current customers. If your most recent marketing campaigns didn’t succeed, I want you to reevaluate those strategies. Did you use any visual elements? If you answered no, you have a significant room for improvement as you move forward. But some of you may be using visuals and still not having ...