How to Increase the Profitability of Your Nonprofit Organization
https://ift.tt/2LshB0d The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit. At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company. You need to keep up with the latest marketing trends . Research your industry, and analyze your competition . Learn about the wants and needs of both your customers and donors. I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago. Sure, they might have a website...