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13 Marketing Tips SEOs Can Learn From PPC Managers

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https://ift.tt/2OBxHWJ As an SEO expert, you know what it takes to get your content ranked high in search engine results. Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns. SEO and PPC are considered to be two very different marketing approaches. But these strategies are more similar than you think. The biggest difference between SEO and PPC is you’re paying for your PPC campaigns, as the name implies. Driving organic traffic to your website  with SEO is free. While keywords are obviously important to PPC managers, they don’t need to focus on search engine optimization as much because they’re bidding on those keywords. If they’re willing to pay enough, their search engine ads can generate hits and clicks, even if their headlines aren’t extremely SEO friendly. Using SEO to drive website traffic  is much more competitive. To gain an advantage over your competitors, you can use PPC principles to improv...

How to Increase Your Ecommerce Product Sales with Shoppable Posts on Instagram

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https://ift.tt/2xjOG9k How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site on a daily basis. You can’t blame them for this. How often do you buy something online? According to a recent study about online shopping in the US , 40% of consumers buy products or services from the Internet multiple times per month, and 20% of consumers buy on a weekly basis. While these numbers are encouraging, you can’t rely on your ecommerce website alone to generate sales based on those statistics. You need to use other platforms to sell your products. It makes sense to take advantage of networks consumers are using on a daily basis. You can increase your ecommerce revenue by leveraging social commerce . Instagram has 500 million daily active users,  and 80% o...

How to Use Lifetime Value to Create a Facebook Audience That Actually Converts

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https://ift.tt/2NJSzxO To survive and stay relevant in the modern era, your business needs to have an active presence on social media. When it comes to social networks, Facebook is king. As of June 2018 , the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users. Over 60 million businesses  have Facebook profiles. Those companies are doing much more than just posting content to their timelines. The vast majority of these businesses are paying for ads. In fact, 93% of marketers take advantage of Facebook advertising on a regular basis. If you’re active on Facebook but not running ads, you might fall behind the competition. In a perfect world, you’d be converting your social media followers into customers . That’s the reason you’re in business, right? But some of you may have struggled with this. If you ran Facebook ads in the past and didn’t get the results you were looking for, it could be the reason why you’ve been avoiding this marke...

Augmented Reality SEO: What to Expect in the Future

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https://ift.tt/2CPaM92 Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view. It sounds a bit complicated, but as you’ll see shortly, it’s actually a pretty basic concept you might be familiar with. Although this technology is seemingly still in its infant stages, as marketers, we need to keep a close eye on how augmented reality can affect our brands. The most successful businesses stay informed on the top marketing trends each year . AR is a topic that needs to be on your radar. You need to take AR into consideration when devising your search engine optimization strategy . SEO and AR? Yes, on the surface these two ideas may not seem to be related, but they are. I wanted to explain why. That was my ins...