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The Future of Web Design: Artificial Intelligence

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https://ift.tt/33qqIHR Artificial intelligence has been trending upward for years now. In fact, according to Google Trends , the search term piqued back in January 2018. AI is being used for all different types of applications and technology. In the past, I’ve covered the marketing skills you need to survive in the age of AI . That’s because marketers have been using AI technology to reshape the way that consumers are targeted. Brands and websites are using AI chatbots to improve communication with website visitors. They’re also using this technology to analyze big data. AI is helping business owners and webmasters gain a competitive advantage in their industries. But today, AI is also changing the way that we design and develop websites. It’s also going to impact the way we design moving forward. Traditionally, all websites have been created using HTML. While the code has changed and become more sophisticated over the last couple of decades, sites have become more visually appeali...

Why Your Website Needs HTTPS

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https://ift.tt/2Kt215a All websites need to prioritize security. However, I still see so many sites out there that aren’t using HTTPS. For those of you who aren’t currently using HTTPS, that needs to change immediately. If you don’t think it’s necessary or that important, you’re mistaken. The truth is, security impacts the performance of your website. According to a recent study, 85% of consumers won’t convert if data is being transmitted through a connection that’s unsecured. 82% of Internet users won’t even browse on a website that’s not secure. Lots of website owners that I consult with seem to think that their site is immune to malicious attacks or hackers because there are bigger and more important companies out there. Why would a hacker waste their time with a small website? But 43% of cyber attacks target small businesses. So you can’t have the “it won’t happen to me” approach. As of July 2019, 53% of all websites are using HTTPS. As you can see from the graph, there ...

How to Build a High-Converting FAQ Page on Your Website

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https://ift.tt/2yoMjSU FAQ pages represent a crucial component of the customer conversion funnel . Anyone who lands on this page has already identified the need for whatever you’re selling and is now entering the consideration phase of the purchase process. Your FAQ page can provide them with the information required to finalize their buying decision. However, I see so many websites that overlook the importance of this landing page. I read lots of FAQ pages that sound more like an afterthought, as opposed to a page that’s been designed to drive conversions. FAQ pages must have a purpose. Don’t just add one to your website because you feel like it’s a requirement and you want to fill up space. While most websites should have a FAQ page, yours could be doing more harm than good if it doesn’t have any clear intentions. It’s possible that your FAQ page is driving people away from buying, as opposed to drawing them in. Obviously, you don’t want that. For those of you who are currently...

9 Popular Ecommerce Products to Sell Online in 2019

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https://www.quicksprout.com/wp-content/uploads/2019/06/Online-Grocery-Sales.png The ecommerce industry is booming. People are buying products online more than ever before. Nearly anything you can imagine can be purchased on the Internet and delivered to your doorstep. It’s a great time to be a consumer. But as an entrepreneur, you can leverage this craze by creating your own ecommerce shop. You can take advantage of this opportunity and start an online store from virtually anywhere with Internet access. While technology has made it easier than ever for consumers to buy, it’s also easier than ever before to start an online business. Sure, there are a handful of things that you need to figure out. You’ll have to create a website , choose an ecommerce platform, pick a web hosting service , and learn how to market your brand online. But before you get ahead of yourself and start all of that, you need to figure out what you’re going to sell. Lately, I’ve been talking to so many entre...

Best Web Hosting Providers

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https://ift.tt/30Q9stJ Quick Sprout recommendations for web hosting services are based on months of research and testing. We’ll never point you to a product or service that we don’t believe in or have first-hand experience with. Our content is reader-supported, which means if you click on one of our links to a recommended web hosting service, we may earn a commission. Hosting seems like an enormous headache at first. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless. We’ve managed hundreds of websites ourselves over our careers. Large, small, and everything in between. Using our first-hand experience, we waded through all the hosting options and narrowed it down to the best five web hosts. We’ve broken down the best options, when to use each, and our method for picking the best web host. Let’s jump in. The 5 Top Web Hosting Providers SiteGround – Best Overall InMotion Hosting – Best for Small Busin...