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Squarespace vs. WordPress

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https://ift.tt/2Om0S16 Creating a new website from scratch is exciting. But where do you start? The first step is choosing a website builder. If you do some preliminary research, you’ll quickly learn that Squarespace and WordPress are two of the top options to consider. With that said, Squarespace and WordPress are very different. Squarespace is a traditional website builder with some of the highest quality design templates that you’ll find on the market. It has a drag-and-drop builder, which means you don’t need to know how to code if you’re using Squarespace. Squarespace is more of an all-in-one platform. You’ll be able to get your domain and web hosting plan from this provider as well. On the other hand, WordPress is not technically a website builder, but you can still use it to create your own website . WordPress is a CMS (content management) system that powers 34% of the entire Internet. We use WordPress here at Quick Sprout. WordPress requires a bit more technical knowle...

The Best Phone Services for Small Business

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https://ift.tt/33yWbY8 As a small business owner, it’s crucial for you to stay up to date with the latest technology and trends. Yet there are still so many businesses out there using traditional phones for work purposes. The fact that you’ve landed on this page means that you’ve at least recognized the need for a change. Business VoIP phone services are increasing in popularity. This relatively new technology offers an alternative option to traditional phone lines. What is a VoIP phone service? The acronym stands for “voice over Internet protocol.” In simple terms, this is a phone service that operates over the Internet. A VoIP creates a digital signal from any incoming or outgoing call. Then it converts that signal to reach any non-VoIP numbers as well. This cloud-based solution allows you to receive calls from a computer, VoIP phone, any phone with a VoIP adaptor, or mobile hotspot. Here’s a visual explanation of how it works . But if you run a quick search for the best VoIP...

What Makes or Breaks an Ecommerce Purchase?

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https://ift.tt/2NDJQMZ Every ecommerce sale can be tied to a decision made by the consumer. There’s a moment in the customer journey process that sways people to buy or pass on a product. What defines this moment? I often get asked what makes or breaks an online purchase. If you don’t know the answer to this, then you can’t run a successful ecommerce operation. Lots of experts out there will tell you to “do this” or “do that” to increase ecommerce sales. But I always let the data do the talking for me. Sure—in theory, nearly every strategy sounds good. However, if you can’t tie those strategies to concrete evidence, then it’s just guesswork. I don’t know about you, but I wouldn’t let my business rest in the hands of someone’s best guess. That’s why I’m always on the hunt for the newest research and studies related to ecommerce and consumer behavior. I recently stumbled upon an ebook called Understanding the Future of Ecommerce Personalization , published by AB Tasty. The ebook ...

The Best Free and Paid Conference Call Services

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https://ift.tt/2WQIjG6 Whether you run a small startup or large enterprise, effective communication is a key to success for any business. Email, instant messaging, traditional phone calls, and video chat all have their place in today’s work environment. But conference calls remain the best option for group communication over the phone. Most people tend to associate conference calls with corporate environments. Workers in suits seated around the table of a glass office overlooking the city. But that perception is just a fraction of how conference call services are actually used. Businesses of all sizes use conference calling to communicate with remote workers, colleagues in other locations, clients, and prospective leads across the world. Whether you do this frequently or occasionally, it’s important that you’re using a reliable conference call service to facilitate these discussions. But not all conference call services are the same. There are plenty of free conference call servi...