Posts

Showing posts from June, 2017

How I Built 826 Backlinks to a Single Article in 8 Weeks

Image
http://ift.tt/2txClOx No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites. In fact, a November 2016 study from First Page Sage  found that backlinks are still the number one overall ranking factor in Google’s algorithm: And I seriously doubt this will change any time soon. Of course, there are other critical ranking factors, but building backlinks should still be your top priority. When you break it all down, the more high quality, relevant backlinks you have pointing to your site, the better your rankings will be. And that’s great and all, but how exactly do you go about quickly sending a high volume of backlinks to your website? More specifically, how do you send them to a single article? I’m about to show you. I’m going to use a particular guide I created on Quick Sprout a while back as an example. It’s The Advanced Guide to SEO  I wrote with Sujan Patel. I managed to build a grand total of 826 backlinks in just eight

The Digital Marketer’s Guide to Programmatic Marketing

Image
http://ift.tt/2tp2vDg The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI. This evolution has largely been fueled by data and predictive analytics. And what I love is the power that small-scale marketers now have. The tyranny of traditional gatekeepers in marketing has been drastically diminished, which to me is a beautiful thing. You don’t have to have a massive marketing budget to get results anymore. It’s more about being savvy and staying ahead of the game. One particular technique beginning to pick up steam is programmatic marketing . If you’ve never heard of it, it can seem a little complicated at first—especially when you examine it on a granular level. But when you look at the big picture, it’s pretty straightforward. In this post, I’m going to explain the fundamentals of programmatic marketing, its o

16 Essentials to Creating a Trust-Boosting Twitter Profile

Image
http://ift.tt/2sT8TPT I don’t need to tell you how big trust in business and marketing is. Trust is everything. You can pull every clever trick in the book, invest thousands of dollars in slick, sexy advertising and work tirelessly on conversion optimization tactics. But at the end of the day, it’s trust that leads to sales. That’s probably why word-of-mouth marketing is just as important as it’s ever been. A new study  from Ogilvy, Google and TNS found, word of mouth is the most powerful factor when it comes to consumers’ relationships with brands. According to that study, 74% of consumers cite word of mouth as being the most powerful factor. And this totally makes sense. I’ll trust the input of a friend or family member over some hotshot salesman any day of the week. So, when it comes to your Twitter profile, trust-building should be given top priority. You obviously want to grow your following. But more importantly, you want your followers to trust you and take your o