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Showing posts from December, 2017

How to Take and Edit Photos Without Hiring a Professional

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http://ift.tt/2DvdLPi No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels . Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more professional. You can even send images to subscribers on your email marketing lists  to make your messages more visually appealing. Incorporate photos into your blog posts to break up the content and make it easier for people to read. I like to use visuals in my blogs to illustrate what I’m talking about. High quality images can add credibility to your website . While there’s nothing wrong with using images you find online, nothing speaks to the customer like original photographs. Taking your own photos means they are unique. Someone won’t be able to say, “Oh, I’ve seen this picture somewhere else before.” Ultimately, putting the perfect picture in the

The Top 9 Marketing Trends to Look for in 2018

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http://ift.tt/2l6Bw9Q The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. You don’t want to be the last one to jump on the bandwagon. As we head into 2018, I’ve taken the time to identify the top marketing trends for the year. I want to share my insights with you so that you can apply these concepts to your business and start the new year on the right track. Properly applying these trends to your marketing strategy will improve customer engagement . You’ll also be able to acquire more customers  this year. Let’s dive right in. These are the top 9 marketing trends for 2018. 1. Live video streaming Social media platforms paved the way for the live video trend. Instead of using social media for posting pictures and videos, you now have the ability to stream live content . Take a look at how

How to Increase Sales by Mastering the Art of Storytelling

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http://ift.tt/2kHrI5T Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a way to turn those stories into dollars? There is. You’ll be able to boost your sales  if you can get customers to connect with your stories. Some of you may be thinking, “I’m a terrible storyteller, so this won’t work for me.” And some of you might say, “My life is boring. I don’t have any good stories to tell.” Yes, storytelling is an art. Not everyone is born with the ability to tell an engaging story. But luckily for you, I’m very familiar with storytelling. In fact, I use this strategy all the time as a marketing technique. If you’ve been reading my blog for a while, you may remember this article I wrote a couple of years ago where I shared  my personal experience: That

How to Boost Conversions by Tastefully Implementing Scarcity Tactics

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http://ift.tt/2DhaPGW Increasing conversion rates is essential for every business. Even if your current numbers are satisfactory, there’s always room for improvement. The problem I see is that too many companies are using the same old and boring strategies. Those methods get stale fast, and they don’t entice your customers to change their behaviors. Implementing scarcity tactics is a viable way to boost conversions , increasing sales. The best part is you can do this without acquiring new customers . It’s a great method for ecommerce sites to grow sales  and for anyone with a website to get their visitors to take a certain action. If you’ve never used scarcity as a marketing tactic, you need to tread carefully. You don’t actually want to scare your customers. This will backfire. But the right approach can get them to act fast. I’ll show you how to tastefully implement scarcity into your marketing campaign. Here’s what you need to know. Create a sense of urgency Take a m