youngceaser - New AGE Internet Marketing

https://ift.tt/2R5QkDM As a business owner, you need to communicate with many people on a daily basis. You’re used to delegating tasks to your employees and dealing with merchants, accountants, lawyers, bankers, and everyone else who makes your operation possible. Communication skills are also important in your personal life. You need to manage the relationships with your family and friends while running a company at the same time. But how well are you communicating with your customers? Effective customer communication is the backbone of your business. Your ability to communicate can make or break your marketing campaigns and determine whether you can optimize the customer experience . You could have a great product, service, or promotion, but if you can’t communicate these things to your customers, your business could struggle. The Internet has made it possible for brands and consumers to contact each other from virtually anywhere at any time. You need to recognize this reality

https://ift.tt/2zw404u The time has finally arrived. We’re living in the era of artificial intelligence. It sounds crazy, right? To the average person, artificial intelligence doesn’t seem like a reality of our everyday lives. They associate AI with movies when robots take over the world. While we’re not quite at that point, artificial intelligence is very real. From a marketing perspective, we need to recognize this reality and plan accordingly. In fact, artificial intelligence ranked high on my list of the top marketing trends to look for in 2018 . As we reach the final quarter of the year, this prediction has held true. If you are unfamiliar with AI, let me explain. By definition, artificial intelligence is the ability for computers to perform tasks that would ordinarily require human intelligence. Some examples of these tasks include: language translation visual perception ability to make decisions speech recognition While we may be ready for computers to translate a

https://ift.tt/2IcbMTQ Advancements in technology are constantly changing our world. This is no secret. As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in 2018 . While artificial intelligence and machine learning are often used interchangeably, they are not the same. Basically, artificial intelligence has a broader meaning. It’s the idea that machines and computers can complete tasks normally requiring human intelligence. Machine learning is a branch of AI, and it automates model building for data analysis. The concept behind machine learning is that a computer can learn from the data it analyzes by identifying patterns. Ultimately, this technology can make decisions without humans. What does this mean for marketers? I know some of you might be thinking you’re not currently using this technology, so the informa

https://ift.tt/2NqZahg I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than 70% of businesses  in the United States are using Instagram. Furthermore, 70% of hashtags on this platform are branded. That’s why it’s so important for you to leverage your Instagram profile to connect with your current customers and target prospective consumers as well. Believe it or not, consumers want to interact with brands on social media. We know that  80% of Instagram accounts  follow at least one business profile. If you’re getting lots of followers, that’s great. However, you need to learn how to convert your social media followers into customers , or your efforts won’t pay off. But what about the consumers who don’t follow your business on Instagram? They mi