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Showing posts from March, 2018

How to Use Continuous AB Testing to Increase Conversions

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https://ift.tt/2pQPuyZ When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates. But before you start A/B testing , you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop? For those of you who have never tried A/B testing, it can be difficult to know where to get started. Regardless of your situation and experience with A/B testing, I can help you out. Continuous A/B testing will make your website more efficient. I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates . How A/B testing works A/B testing isn’t really that d

Create a Waterfall of Downloads for Your E-Book

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https://ift.tt/2utKAfW Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. For those of you who have recently written an e-book, are in the process of writing one, or planning to write one in the near future, you’ve got to start thinking about your distribution methods . You could be the best writer on the planet, but if you don’t know how to market yourself, nobody is going to know it. That’s how you need to approach your e-book distribution strategy. Think like a marketer. Not everyone with great writing skills is a marketing expert. So for those of you that need some guidance on getting tons of downloads for your newest e-book, you’re in luck. I’ll walk you through everything you need to know to create a waterfall of downloads. Here’s how you do it. Start taking pre-orders Don’t wait un

My Favorite Time-Saving Social Media Marketing Tools

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https://ift.tt/2ukB5zF Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience . But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job. You have enough on your plate when it comes to running your business. Sometimes, your social media campaigns get pushed toward the bottom of your to-do list. If you’re not in a position to hire a full-time social media marketing manager, you can use a variety of marketing tools to help you streamline this process. Those of you who have a social media marketing manager can still take advantage of these tools to help make their job more efficient. I’ve used my fair share of social media marketing tools over the years. Some were great while others not so much. I want to help you avoid the ones that weren’t efficient. I took the time to narrow down my favorite soci

How to Write a Perfect Email Newsletter That Converts

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http://ift.tt/2FYJRJd Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool . Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective. Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such. If you need to improve your existing newsletters, read this post. This guide is also great for anyone just starting out with newsletters. If you follow my tips, tricks, and advice based on my personal experience and research, your next newsletter will be a conversion machine. Here’s what you need to know to make this happen. Give people a reason to opt in Let’s take a step back for a minute. For you to get conversions in the first place, you need to have an active list o

How to Build Hype for a New Product Launch

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http://ift.tt/2Gba5qZ Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. Depending on your industry and brand, you’ve spent months or potentially even years developing this product. As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate to this feeling. You’ve spent so much time, effort, and money on this that you want to make sure that it’s successful. If your new product isn’t a hit and doesn’t sell, it could be a crushing blow, both financially and psychologically for your brand. Here’s what you need to realize. Your product may be outstanding, but if you don’t promote the release properly, nobody is going to buy it. Sure, you may get the occasional sale from someone walking through the aisles of your physical location or browsing online at your ecommerce store , but that’s not enough to drastically increase your revenue. There’s no reason to wait until your product l