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Showing posts from May, 2018

How to Increase Clicks by Mastering Your Headlines

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https://ift.tt/2JiEjKa What draws people to your content? In the past, I’ve explained how to write introductions  that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline. Headlines go way beyond just blog posts. This is something you need to focus on for every piece of content you produce. Whether it’s a new video on your website or a breaking news story you’re sharing via social media, it all starts with a captivating headline. Obviously, you want people to consume the content you’re producing. But the reality is they probably won’t. According to research from HubSpot , 43% of readers just skim through posts. But if your goal is to get clicks and drive traffic to a landing page , all you need to do is focus on the title. That’s because 80% of people  will read a headline. So there’s a good chance your headlines will be seen by most of your audience. Now, it’s just up to you to make sure

How to Increase Conversions by Avoiding These 7 Navigation Mistakes

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https://ift.tt/2IVO8u4 I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting. If this sounds like your situation, don’t hit the panic button yet. Look on the bright side. At least you’re having success when it comes to driving people to your website. But if you want to design a homepage that converts , you have to look at how visitors navigate through your pages. Every day I see websites with design flaws. Brands spend much time trying to improve their SEO rankings  and don’t spend enough effort improving their websites. Creating a website that converts isn’t an overnight process. This takes time, effort, and patience. You need to  learn how to run A/B tests  and analyze your design elements so that you can make calculated improvements. That said, there are certain changes you can implement sooner rather than later. I’ve taken the time to identify the top 7 navigation mistakes I se

How to Improve the Profitability of Your Small Business Mobile App

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https://ift.tt/2J2CXmK If you have been following the latest marketing developments , you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact,  77% of adults  in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important for you to optimize your web design for mobile users . While this is a necessary approach, it’s not enough if you really want to enhance your mobile marketing strategy. The way people use their phones has changed. People don’t consume information the way they did five or ten years ago. With the rise in smartphone usage, it makes sense that there is also a growing popularity in mobile app usage. In fact, 90% of mobile usage time  is spent on applications. If you are one of the small business owners who recognized this trend and built a mobile app, congratulations. Developing an app is no easy task, and it’s definitely not the least expensive investment yo

How to Enhance Your Content by Building Infographics with These 12 Tools

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https://ift.tt/2KKdWdh Those of you who have been reading my blogs for a while know I’m a huge advocate of  using visual elements to enhance my blog posts . In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures  receive 94% more views than posts without them. According to a recent study from the Content Marketing Institute , 73% of marketers say their top priority is to create more engaging content. And 55% of these content creators are prioritizing visual content. If you haven’t been using images to enhance your content, you should consider starting with some infographics. Even if you have included pictures in some of your old content, you can take this strategy to the next level by building custom infographics. That’s because infographics are a combination of text and images. Research shows  people follow directions 323% better if the directions include both text and illustrations. On social me