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Showing posts from October, 2017

Everything You Need to Know About Generating Leads on Twitter

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http://ift.tt/2yVZEEd People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out . This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in the past. That’s incorrect. Twitter has never been more popular than it is today. Check out these numbers: Twitter has about 328 million users across the world. That may not seem like a lot compared to the 2 billion  monthly active Facebook users. Still, 328 million isn’t a number you can ignore. There are plenty of opportunities for you to generate leads and improve conversions on Twitter. If you’re not actively using Twitter for business, it’s not too late to change. Fortunately for you, I’m an expert in this space. I’ve helped companies increase their Twitter engagement  by over 300%. In this post, I’ll show you how to generate lea

How to Start A/B Testing Your Email Marketing (A Beginner’s Guide)

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http://ift.tt/2zKekTp It’s important for you to always try to improve your email marketing strategy . The trends continue to change each year, and you need to adapt. If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments. But where do you start? You may want to try testing a couple of different templates or designs to see which one is the most effective. A/B testing is not strictly for people who want to update their old email strategies. It’s great for business owners and marketers who are actively trying to keep up with the new trends as well. Making minor changes to your subject lines, color scheme, CTA buttons, and design could drastically improve your conversions. If you’ve never attempted to A/B test your marketing emails, I’ll show you how to get started. Test only one hypothesis at a time First, decide what you want to test. Once you decide what you’re testing, com

How to Write a Double Opt-in Landing Page That Converts Well

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http://ift.tt/2yPyWwx It’s always great news for a business when their subscriber list starts to grow. The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue. But that’s not always the case. People ask me all the time why their bottom line hasn’t improved as their subscriber rates increase. It’s because they don’t have active subscribers . How do you stay connected  and make sure your customers are actively engaged with your content? Take a step back, and assess your current opt-in process. It may have some flaws. Sure, you may see your number of subscribers grow. But that’s useless if these people aren’t actually interested in your company. Switching to a double opt-in strategy may be the solution. I’ll show you how to use a double opt-in landing page to increase conversion rates. What’s wrong with the single opt-in landing process? If you don’t know the difference between these two types o