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Showing posts from May, 2019

How to Build an Email List on Your Blog

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http://bit.ly/2YXZSEi Blogging is arguably the best content creation strategy for promoting your website. Publishing blogs on a regular basis boosts your site traffic, adds SEO value, generates leads, helps you build backlinks, and increases your internal linking opportunities . Blogging gives your website visitors a reason to keep coming back to your site and stay on your pages for longer periods of time. Furthermore, blogs are highly shareable. It’s a great way to increase your exposure on other platforms. The list goes on and on. I could sit here all day and talk about the benefits of blogging. That’s why I publish so many blogs on a regular basis and have done so for years. So for those of you who already have an active blog, that’s great news. You’re already on the right track. But now it’s time to take your blog to the next level. You can use this part of your website as a lead generation tool . The best way to do that is by building an email list. It doesn’t matter what t

How to Get More Conversions From AdWords Using Remarketing

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http://bit.ly/2HIFuRA In a perfect world, all of your website traffic would be organic. That’s the most ideal scenario for everyone. But sometimes it can take 6, 12, or even 18 months for you to really notice the benefits from your organic search strategies. That’s not to discourage you. While you should stay the course and continue to prioritize SEO best practices , you can always use paid ads for the time being to drive more traffic to your site. So for those of you who have available funds in your marketing budget, I’d definitely recommend that you give PPC campaigns a try. The best way to run paid ads is with Google AdWords . Google does an amazing job of giving you the tools to ensure that your ads are viewed by people who are most interested in your business. One of the most effective campaign approaches is remarketing. What is remarketing? It’s a way to expose your ads to people who have previously viewed your website in the past. Since these visitors are already familia

How to Craft Meta Tags for SEO and CTR

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http://bit.ly/2YXZPZ8 Creating content is hard work. It takes time, effort, and resources to make landing pages, write blogs, build custom infographics , and create videos for your website. But all of that hard work will go to waste if people aren’t navigating to your site. Creating the content itself is only half of the battle. Now you need to make sure that it’s optimized for search engines so you can drive organic traffic to your pages. That’s why you need to understand the importance of meta tags. Once you learn how meta tags work, you can optimize them to boost your Google search ranking. The higher you rank, the more clicks you’ll get; it’s really that simple. In fact, 75% of all clicks go to the first page of Google search results. The top result of any given search gets roughly 33% of clicks. While positions two and three get 15% of clicks and 9% of clicks, respectively. What happens if your site is on page two of Google? That’s close enough, right? Wrong. According t

How to Use Heading Tags to Get More Search Engine Traffic

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http://bit.ly/2HrqFTs I wrote a ton of blog posts. Over the last year alone, I’ve published a minimum of three blogs per week here at Quick Sprout. Some weeks it was even more, at times with multiple posts per day. If you’ve been reading my blogs for a while now, you know that everything I produce is long-form content—just like the post you’re currently reading. This means it falls somewhere in the 1.800-3,000+ word range. I’m not writing quick 500-word pieces for the sake of publishing at a high rate. Over the years, I’ve covered lots of in-depth topics about content marketing, website optimization , conversions, SEO, and other related subjects. But today I want to share with you a seemingly small and subtle SEO hack that can drastically improve the performance of your content. I’m referring to heading tags. Some of you might be more familiar with these than others. I’m sure some of you even use them in your posts, whether you realize their SEO value or not. I use heading tags

How to Optimize Your Robots.txt File

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http://bit.ly/2HpDr4N SEO goes far and beyond keyword research and building backlinks. There is also a technical side of SEO that will largely impact your search ranking. This is an area where your robots.txt file will become a factor. In my experience, most people aren’t too familiar with robots.txt files and don’t know where to begin. That’s what inspired me to create this guide. Let’s start with the basics. What exactly is a robots.txt file? When a search engine bot is crawling a website, it uses the robots.txt file to determine what parts of the site need to be indexed. Sitemaps are hosted in your root folder and in the robots.txt file. You create a sitemap to make it easier for search engines to index your content. Think of your robots.txt file like a guide or instruction manual for bots. It’s a guide that has rules that they need to follow. These rules will tell crawlers what they’re allowed to view (like the pages on your sitemap) and what parts of your site are restric