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Showing posts from February, 2018

How to Write a Business Plan for Your Startup

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http://ift.tt/2BS8YKn Anyone can have a great idea. But turning an idea into a viable business is a different ballgame. You may think you’re ready to launch a startup company . That’s great news, and you should be excited about it. Take it from me: as someone who has founded several startup companies, I know what it takes to be successful in this space. Before you start seeking legal advice, renting office space, or forming an LLC, you need to put your thoughts on paper. This will help you stay organized and focused. You’ll also be able to share this plan with others to help you get valuable feedback. I don’t recommend starting a company without consulting people first. A typical business plan consists of the following elements: executive summary company description market research description of products and/or services management and operational structure marketing and sales strategy financials Thoroughly writing out your plan accomplishes several things. First, it g

15 Ways to Use Snapchat for Your Business

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http://ift.tt/2ojbLEU The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact that this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market . That’s because 71% of Gen Z  use Snapchat as part of their daily routine. Plus, 51% of this group use Snapchat roughly 11 times each day. While Snapchat definitely has a reputation for being used by teens, their market penetration  is starting to hit young adults and older generations as well. So Snapchat is a viable marketing channel if your current target market falls anywhere between the ages of 12 and 34. But keep an eye on these trends as older generations may continue adapting to this platform. In Q4 of 2017  Snapchat hit 187 million active daily users. The platform has seen more than an 18% growth rate in terms of daily users in the last year

10 Under the Radar Tactics to Persuade Your Audience to Take Action

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http://ift.tt/2EHsbBc To be a successful marketer, you need to come up with ways to engage with your audience . The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be: generating a sale getting users to download something adding new subscribers creating social proof of concept driving traffic to a specific landing page You know what you want your audience to do, but things don’t always go as planned. Sometimes these people need a little extra convincing. That’s totally OK. Don’t be discouraged if you don’t have high conversion rates right now or if you need a boost in sales . There is always room for improvement. That’s what inspired me to create this guide. I want to share with you how you can use persuasion tactics to convince your audience to do something. As a result, you’ll get higher conversions  and ultimately increase your profits. These are the top 10 tactics that can be used to persuade

How to Create an Engaging Facebook Cover Photo

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http://ift.tt/2BBLaKG By now I’m sure you know how important it is to have an active presence on social media. You’ve been posting more often and trying to engage with your followers . This is great, but you need to make sure you’re not overlooking the small stuff. Often, I see business pages with cover photos that look like they were created without much thought. This is a huge mistake. Your cover photo is the first thing your audience sees when they view your Facebook page. First impressions can make or break the public perception of your page, which is why you need to put some time and effort into your cover photo. Incorporating the right visual elements into your marketing strategy  is important. You need to look at your Facebook page as a marketing channel. Marketers recognize the importance of this. That’s why 74% of marketing experts  use images and other visuals to enhance their social media marketing strategies. Furthermore, 37% of marketers named visual content as the

11 Ways to Increase Conversions for Your Ecommerce Store

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http://ift.tt/2BxXlrI Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business. Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates  to be successful. What do you do when your sales plateau and your conversions drop? You need to analyze your website. What you’ve been doing in the past may have worked, but it’s imperative for you to constantly optimize and improve your ecommerce store. After reviewing your site, you might realize certain elements are killing your conversions. Fortunately, you’re in luck. If you want to improve your conversion rates and generate more sales , all you need to do is make some changes. Through research and my personal experience consulting businesses, I’ve identified and outlined the top ways to increase ecommerce conversions. Here’s what you need to do. 1. Simplify your website