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Showing posts from August, 2017

How to Choose the Right Color Schemes for Your Ecommerce Shop

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http://ift.tt/2vnauOw It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85%  of an individual’s purchasing decision: Shocking, I know. But there is some fascinating science behind it. It’s called color psychology, and I’ll explore some of it in this post. First, I want to make something clear. I’ve seen claims that merely making a switch from one color to another is the magic bullet for sky-high conversion rates. That’s insane. Conversion optimization  is a bit more complex than that. So is color psychology . There’s no universal best color to use on your ecommerce website. And no amount of psychological hacking can influence a customer if your product and messaging aren’t aligned with their desires. With

4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST)

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http://ift.tt/2x6aJPp Can I go out on a limb here? I’m going to guess you’re already sold on building an email list . After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s the wise thing to do. It’s reported that for every dollar spent on email marketing, there’s an average $44 return on investment . Here’s the thing though. List building can be quite puzzling for both Internet marketing newbies and veterans. Marketers agree. A whopping 63%  say generating leads is their top challenge. The source of this confusion? The massive amount of conflicting information out there. There are about 198 MILLION posts on how to build an email list: That’s insane! I’ll tell you one thing. You don’t need to spend weeks creating a 45-page e-book as your opt-in offer. And you don’t need to read another “197 Ways to Grow Your Email List” post. You can simply tweak