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Showing posts from September, 2017

9 Simple High ROI Shopping Cart Abandonment Prevention Tactics

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http://ift.tt/2fDzHBx How are you handling your shopping cart abandonment? The first step is for you to track and recognize how many shoppers are leaving items in their carts without finalizing the purchases. If you’re not addressing it, you’re missing out on sales. Take a moment to ask yourself how you can improve the customer experience . Is there a problem with your conversion funnel ? This is a basic visualization of how companies create conversions. First, the consumer becomes aware of your brand, products, or services. Next, they have a need or want that sparks interest in something more specific. Once the consumer knows what they want, they consider the purchase. Adding a product to their shopping cart definitely qualifies as the consideration part of this conversion funnel process. They are just one step away—or even one click away— from finalizing the sale. So, what’s the problem? Let’s take a look at a conversion funnel  with some holes in the process: If cust

How to Create a Content Upgrade That Will Automate Your List Building

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http://ift.tt/2fyRgCG I am a big champion of the power of email marketing . There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way to prime your prospects, sell them your work, and grow your revenue. So, when a powerful list-building technique  comes along, I get excited. After all, a thriving email list is the foundation of email marketing. I’m sure you’ve noticed this, but I’ll point it out anyway. Content upgrades are what’s hot right now if you want to accelerate the growth of your email list. Take a guy like Bryan Harris , for instance. He sees a conversion rate of 20-40% on blog posts with content upgrades. He now averages almost 80 subscribers a day. That’s amazing! Blog posts typically do not convert as well as landing pages because they’re not designed for that purpose. The point of a blog post is to educate, entertain, and inspire. There’s too much going on to get someone focused enough to

How Not to Waste Time Generating Leads on LinkedIn

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http://ift.tt/2wRAOQw Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of time. Reports  show that 65% of businesses say generating traffic and leads is their top marketing challenge. That doesn’t surprise me at all. There is encouraging news though. Marketers now have a lot more avenues to target potential customers. At the forefront of that is social media. And if we’re talking about the highest-quality leads, LinkedIn is the clear winner. It’s a bit shocking, I know. You expect a giant like Facebook to be leading the pack. Not in this case. More than 80% of B2B leads  sourced from social media come from LinkedIn. That goes to show the power of this platform. Here’s the kicker though: many people are failing at using LinkedIn for lead generatio