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http://bit.ly/2Wu67PA If you’re building a site that’s 100% focused on content or 100% focused on ecommerce, the best choice on how to build your site is very clear. What WordPress does best = Content WordPress is now a decade old and is still the reigning champ for managing sites with a ton of content. If you plan on pursuing an SEO or content marketing strategy for your business, WordPress is the only legitimate choice for your site. Nothing else comes close to giving you all the features that you need to manage so much content along with all the extra functionality for SEO and other traffic sources. It’s the default content management platform for a reason. What Shopify does best = Ecommerce If you want to sell stuff with an ecommerce store, Shopify is by far your best choice. There really aren’t any legitimate contenders anymore. The functionality, the ease of use, and the price are unmatched. Even more impressive, Shopify will scale with your business no matter how large it

http://bit.ly/2G9tTL2 We’ve covered the high-level strategy of building an online store that makes real money here . But how do we create the ecommerce website itself? Below, you’ll find the 9 steps you need to take to create an ecommerce site. In this guide, we cover: The one and only ecommerce tool that we use to build our sites The payment setting that can accidentally reduce your revenue by increasing refunds and chargebacks The biggest myth of pricing and how real ecommerce website owners set their prices What to put on your homepage to convert more customers What an SSL certificate is and why you need one (also how to get one for free) Quick note, I’m going to assume that you’re creating your ecommerce website from scratch. If you already have an ecommerce store and want to transfer that store to Shopify, we have a detailed guide for that here . Step 1: Search for Your Domain Before going any further, make sure your company name has a good domain you can grab. I’ve

http://bit.ly/2RpGJGP There’s a bunch of steps that go into starting an online store. What tool do you build your store with? What do you name your company and how do you get a domain? Do you dropship or not? How do you deal with taxes? All of these are important decisions. For now, one thing matters more than anything else to get your first sale. What’s that one thing? Your marketing. That’s right, how you choose to market your store completely determines how much money you’ll make. Get the marketing right, everything else falls into place. Get it wrong or neglect it, you’ll spend years on your store without selling a single item. Before you open your online store, you want to pick your marketing strategy. Most online stores use one of three strategies: SEO Paid marketing Platform marketing Let’s go through each. SEO for Online Stores This marketing strategy is pretty simple: find keywords for products that you want to offer, then get your site to rank in Google for

http://bit.ly/2ToHv9b In 2019, websites can no longer afford to ignore search engine optimization. Nearly all internet activity starts with search: 93% of all Internet experiences start with a search engine and 39% of ecommerce traffic across the world comes from search. Most businesses have recognized this and adapted accordingly — 61% of companies named SEO as their biggest priority last year. Sure, you can generate leads with PPC campaigns and pay to be a top result. But 80% of people say they ignore the advertisements in search results. Take a moment to analyze your own habits. When you want to do something online, where do you start? If you’re anything like me and the majority of internet users, you start with a search engine. You type in some keywords or phrases and probably don’t scroll past the first few results before clicking on a site. Sounds about right then, that the first five SERPs receive 67.6% of all clicks . In short, you need to be prioritizing SEO and be a top

http://bit.ly/2UiW6D8 In order for your website to be live on the Internet, it needs to be hosted. If you’re creating a website for the first time , move “set up hosting” to the top of your to do list, if it’s not already there. Already own and operate a website? Did you rush into a plan without understanding how everything worked first? Maybe you feel like you’re fine with the host you picked at random. Makes sense — until you run into a problem with your website, you might not even think twice about your hosting plan. However, you don’t want to wait until that happens. It’s better to educate yourself on web hosting now so you can find the best option before anything goes awry. This will make your life much easier down the road. Regardless of your situation, you’ve come to the right place. This beginner’s guide on web hosting will help you feel confident picking the host that’s right for you and your goals. What is web hosting? Let’s start with the basics. What exactly is web ho