Posts

Showing posts from November, 2017

How to Create Content More Efficiently with Curation Techniques

Image
http://ift.tt/2jvAwKO I’ve always said that every website should have a blog . Think about how long you’re currently spending to write a blog post. I’m willing to bet it takes you at least a few hours to create each. Sometimes longer posts take up to six or even eight hours. Where do you find the time to focus on other aspects of your business? I struggled with this concept as well when I first started blogging . It seemed like there weren’t enough hours in the day to get everything done. Then I realized that your content doesn’t always need to be created from scratch. Think about it. Chances are, your content isn’t some new or revolutionary breakthrough in the industry. You’re writing about something that’s been discussed before. Sure, you’ll put your unique spin, voice, and personal experiences in there, but ultimately there are plenty of similar topics on the web. Spending your entire day writing blogs is not an efficient use of your time. Instead, I’ll teach you some

Why Websites with Simple Designs Have Higher Conversion Rates

Image
http://ift.tt/2ncAYCS Typically, when companies look to improve their conversion rates, they focus on their CTA buttons  or value propositions. Businesses also like to A/B test  certain elements of their pages to see which versions convert the best. Don’t get me wrong: these are all valid ways to improve conversions. But something that’s sometimes overlooked is the simplicity of the website. Far too often I see websites try to jam too much information into a very small space. The navigation is confusing, and it’s overwhelming for anyone viewing the site. If this is starting to sound like the layout of your website, it could be the reason why your conversion rates are unsatisfactory. Even if you don’t think your design is too cluttered, there’s always room for improvement. A slight rise in conversions could mean a significant increase in your annual revenue. Below, I outline some reasons why simplicity can optimize your conversion rates . You’ll learn some proven strategies t

The Top Customer Engagement Strategies That Generate Sky High Revenue

Image
http://ift.tt/2zxFiCd In order to run a successful business, you’ll need to do more than just acquire customers. One of the best ways to have a successful customer retention strategy  is by creating customer engagement. That goes for all companies across every industry. Whether you have a brick and mortar location in a small town or have a global ecommerce  distribution network, the customer is the lifeline of your business. While it may not seem like an issue or concern right now, failing to keep your customers engaged could be detrimental to your business. Fortunately, it appears as though you’ve recognized the importance of customer engagement and that’s what brought you here. You’ve come to the right place. I’ll show you my proven strategies to help you improve your customer engagement strategy. Following these techniques will show the customer how much you care  about them. When customers don’t think you care, they’ll stop using your services and find another company to

How Different Color Schemes Can Impact Sales on Your Website

Image
http://ift.tt/2hLey66 While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply  customer psychology . On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need to consider is color. Keep it in mind when you’re: branding your company logo designing your website building a mobile application creating a call-to-action button sending an email coming up with a marketing campaign. The list goes on and on. Basically, anything visual your company produces needs to have appropriate color schemes. The right colors can lead to a conversion, while the wrong colors can leave a customer with a negative impression of your company (which you obviously want to avoid). Let’s take a look at something as simple as gender as it relates to favorite colors: Blue is for men