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Showing posts from January, 2018

8 CRO Quick Wins for Ecommerce Sites

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http://ift.tt/2Etfcjc How well does your ecommerce website convert? On average, ecommerce sites in the United States convert at about a 3% rate . If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions . Even if you think you’re doing well, there’s always room for improvement. In fact, some of the top performing websites, such as the Google Play Store , have a conversion rate close to 30%. Companies such as the Dollar Shave Club  have roughly a 20% conversion rate. Do you still think 3% is sufficient? I don’t. If you have an ecommerce website, you need to constantly make improvements that add credibility to your website . This will help you get more conversions. For the most part, these changes won’t cost you much money but will bring a massive return. You could double or even triple your conversion rates in just a few months by implementing some of these conversion rate optimization (CRO) strategies. Those of

The Ultimate Guide to Generation Z Marketing

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http://ift.tt/2BB6ITU Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers . But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be referred to as: Post-Millennials Homeland Generation iGeneration Although there isn’t an exact date range, it typically refers to anyone born after the mid to late 1990s. That means the oldest members of this generation are in college or just graduating. The reason why this information is so important is because they are starting to enter the workforce. With a steady annual salary, Gen Z will now have more buying power. Extra money in their pockets means marketing experts need to target this group. There’s a big opportunity here for increased and sustainable growth for your company, regardless of the industry. That’s why Generation Z marketing made my l

9 Ways to Get Your Startup Funded

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http://ift.tt/2GjtTWo Don’t let money stop you from pursuing your dreams. If you want to start your own business but don’t have the funding, you can still get it off the ground in a number of ways. As an entrepreneur myself, I admire anyone who wants to create a company. It’s not easy. In fact, only half of small businesses  in the United States will survive through their fifth year of operation. Furthermore, just 30% of those businesses make it through ten years. Based on this information, it’s clear that failure is more frequent than success when it comes to startup companies. So I commend you for wanting to pursue this path. While running a startup may be difficult, it’s also extremely rewarding. You’ll learn a lot along the way. There are plenty of things I wish I knew before starting my first company . But getting your startup off the ground is the first step. Like with most aspects of business, you’ll need some money to do this. If you’ve never been through this proc

How to Increase Sales Conversions with Retargeting Strategies

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http://ift.tt/2n4qmmX Everyone wants more sales. Regardless of your industry or current situation of your company, increased conversions will help your business grow and prosper. But wanting higher sales conversions  and actually getting them are two different things. Sure, your advertising team probably has various content marketing strategies in place. It’s important you have a proper grasp of the reasons behind these tactics. Are the advertisements targeting an actionable audience ? That’s one of the major differences between retargeting strategies and other promotional methods. Here’s the thing. Not every customer takes a simple path to complete the purchase. It’s not always as simple as someone viewing your website for the first time, becoming interested in your brand, and buying something during the same visit. While that would be a great scenario, the reality is this process takes time. Creating a customer journey map  can help give you a better understanding of how