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Showing posts from November, 2018

11 Outdated SEO Tactics You Need to Retire

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https://ift.tt/2r9uELs Just like most aspects of marketing and technology, search engine optimization has evolved over time. Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO. Search engines have changed the way they rank websites. If your company hasn’t been staying up to date with the latest trends , your SEO strategy is outdated. I see this problem all too often in my consulting work. Many companies still employ old strategies that no longer work. That’s what inspired me to write this guide. The outdated tactics on this list vary in terms of how they will affect your business. Some of these are ineffective but harmless, while others could potentially hurt your SEO ranking. Every business with a website needs to read this guide. Use it as a reference to see if you’re still using outdated SEO tactics and possibly hurting your SEO game. 1. Exact match domain names Exact match domains were pop

The Best Website Builder

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https://ift.tt/2FLRyT7 Quicksprout is reader-supported. That means we use affiliate links. When you click, we sometimes earn a commission. Learn more. The best thing about using a website builder is knowing that, in a world where an online presence is absolutely mandatory, the technical proficiency to build and publish that presence isn’t. Sure, you can sign up for web hosting, implement a template, and launch your own WordPress website. But there is an easier way. We should know: We’ve built some of our own business sites with website builders. It’s easy, fast, and unobtrusive to use an all-in-one tool. Every one of our picks for the best website builders will help you get your site up beautifully and simply: Wix Best for: Automating the tough choices Squarespace Best for: Beautifully designed templates Ucraft Best for: Building a one-page site for free Onepager Best for: Quick set-up What we look for in a website builder Ease of use : everything’s all in one place,

How Blockchain Is Changing the Digital Marketing Industry

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https://ift.tt/2Rhtgle Cryptocurrencies have been a hot topic lately to say the least. You probably heard about Bitcoin years ago—the most popular cryptocurrency with the most media coverage. In the early days, it was primarily used for transactions on the dark web. But today, cryptocurrencies have evolved and are starting to gain traction. Everyone knows someone with a cryptocurrency story. Either a friend, family member, or a friend of a friend invested in Bitcoin years ago and made a fortune off it. Or maybe you’ve talked to someone who regrets selling too early before some of the most recent surges took place. That said, I didn’t create this guide to spark a cryptocurrency debate. Everyone has an opinion on this method of payment, and I don’t want to get into all the pros and cons. Instead, I want to focus on one specific area that makes this technology work. Blockchain. On the surface level, people associate blockchain with buying and selling cryptocurrencies, but it’s muc

How to Increase Your Sales ?ith Instagram Stories

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https://ift.tt/2RlGfSQ No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile. With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week. Let me clarify. Technically, you can post as much as you want. But that strategy won’t work. On average, most brands post about 10 times per week . Uploading content more than once or twice per day to your Instagram profile will have a negative impact. According to a recent study from Sprout Social , 58% of consumers say it’s annoying when brands post too much on social media. And 46% of users will unfollow a brand for doing this. But you want to share your content with your audience. Sometimes, posting once or twice per day isn’t enough to get your point across. That’s when you should be leveraging your Instagram story. Unlike a traditional post, your Instagram story won’t flood the timelines o